Being ahead of the curve is crucial in the fast-paced real estate industry of today. As 2024 draws to a close, it's critical to consider what went well, what didn't, and how you might change your approach to maintain the momentum.
Presenting social media marketing for realtors, an essential tool for every real estate agent hoping to improve their reputation, draw in new business, and eventually close more sales in 2025.
Let's examine the most important decisions you should make in the upcoming year.
Let’s face it: social media is no longer optional for realtors. It’s the primary way to engage with potential clients, showcase listings, and build your brand. According to recent studies, nearly 5.22 billion people have social media profiles, and they spend an average of two and a half hours per day on these platforms.
For real estate, social media provides a direct line to a massive audience who is actively browsing, engaging, and looking for their next home.
The National Association of Realtors reports that 87% of realtors use Facebook, 62% use Instagram, 25% use YouTube, and 15% use TikTok for marketing. These platforms are more than just places for selfies and food pics—they are serious business tools. They allow you to connect with your audience on a personal level while demonstrating your expertise.
Whether it's a property listing on Facebook, a virtual tour on Instagram, or market updates on LinkedIn, these channels are essential for driving engagement and generating leads.
The real estate industry is highly competitive, and in 2025, standing out will require more than just posting photos of properties. Social media marketing in real estate has evolved to require a more strategic, multichannel approach.
It's about creating engaging, authentic content that resonates with your target audience. In 2025, the platforms you use and the way you engage with your followers will be even more critical.
Facebook, Instagram, and TikTok will continue to lead the pack. But with features like Facebook’s Marketplace, Instagram’s Stories, and TikTok’s viral potential, each platform is now a powerhouse of opportunities for realtors.
To succeed, you’ll need to adapt to these changes, experiment with new tools, and be creative in how you showcase your listings and expertise.
While all social media platforms offer value, each one serves a specific purpose in the real estate marketing mix.
This platform remains the most widely used by real estate professionals. From listing photos to in-depth market insights, Facebook allows you to share a variety of content, engage in meaningful conversations, and target ads directly to your desired audience.
In 2025, leveraging Facebook’s ad tools and Marketplace will be essential for staying ahead of the competition.
With its visual-first nature, Instagram is perfect for showcasing stunning property photos and videos. Realtors should focus on creating a compelling, aesthetic feed that reflects their brand’s personality.
Instagram Reels and Stories are also excellent tools for connecting with potential buyers in a more personal way. Show behind-the-scenes glimpses, property tours, and client testimonials for maximum engagement.
While it’s still a newer platform for real estate professionals, TikTok’s popularity is skyrocketing. With its short, engaging videos, TikTok allows you to get creative in presenting properties, sharing quick market tips, or even giving personal insights into the home-buying process.
TikTok’s algorithm also rewards authentic content, so use it to show your personality and engage with your audience.
In the realm of real estate marketing, authenticity and consistency are key to building trust and engaging with your audience. Social media is the perfect space to show who you are as a person and as a professional.
Share not just listings, but also market insights, client success stories, and tips for home buyers and sellers. Remember, your goal is to provide value. The more useful, relevant content you share, the more likely your audience is to engage and think of you when they’re ready to make a move.
Additionally, consistency is a non-negotiable part of your strategy. Whether you’re posting once a day or once a week, staying consistent with your content helps you stay top of mind with your audience. Use a content calendar to keep track of posts and ensure you’re regularly sharing updates across your platforms.
Real estate marketing is inherently visual. Platforms like Instagram, Pinterest, and TikTok are built for visual storytelling. You don’t just want to post pictures of a house—you want to showcase what life would look like in that home.
Use high-quality images and videos to highlight key features, like a spacious living room, a beautiful garden, or stunning views. Add captions that tell the story of the property and its unique qualities, which will help attract potential buyers who are looking for more than just four walls.
To stand out in 2025, focus on creating visual content that feels personal and relatable. Share stories of your clients and their experiences, and don’t hesitate to use user-generated content. Happy clients posting photos of their new homes provides powerful social proof, which can drive future business.
Looking ahead to 2025, realtors need to think beyond traditional posts and explore new features and tools available on social media platforms. This includes things like live-streaming property tours on Facebook, creating interactive Instagram polls about home design preferences, and utilizing TikTok’s duets and challenges to show a lighter, more approachable side of your business.
Also, consider using paid advertising strategically to boost your listings. Social media ads are highly customizable, allowing you to target specific audiences based on demographics, interests, and behaviours. Whether it’s Facebook Ads or Instagram-sponsored posts, these paid campaigns can amplify your reach and generate leads that convert.
As we look forward to 2025, realtors must stay agile and adapt to the changing landscape of social media marketing. By focusing on authenticity, consistency, and the power of visual storytelling, you can build a strong brand presence that resonates with your audience.
And remember, just like social media, your business needs the right tools to stand out. Go Realtors is here to help you brighten up your office space and make a lasting impression.
Elevate your real estate business by showcasing your listings in the best light—literally and figuratively—with Go Realtors.
Read More: Boost Your Leads With Ads: Social Media Marketing Tips For Realtors
