If you notice, people nowadays are too busy to invest time in typing for normal search queries. That's not a bad thing though! Voice assistance has made things easier than ever.
Nearly 40% of people in the U.S. use voice search daily. Tools like Siri, Google Assistance, and Alexa are rolling over almost every minor to major search intent of the common masses.
In such a digital-driven age, real estate agents are looking for ways to stand out in a competitive market, tapping into voice search technology is a win. One effective way to attract more clients!
By understanding and optimizing for voice search, real estate marketers can enhance their online presence, attract quality leads, and grow their business digitally.
Here, we will discuss a few significant impacts of voice search optimization for real estate digital marketing.
Voice Search Optimization (VSO) is the process of fine-tuning a website or content to appear in the top results when users ask questions aloud to their voice assistant. Instead of typing, users simply ask a question, like “Find apartments near me” or “Top real estate agents in my area.” Voice search often provides quicker, more convenient answers for users and is typically based on local intent, making it valuable for businesses like real estate that serve specific regions.
Voice search is transforming digital marketing. It makes searches more conversational and localized, favoring quick, relevant responses. For real estate, voice search marketing can connect agents with clients actively looking for properties or local services. Agents who ignore this trend risk missing out on visibility and traffic. Voice search makes it easier for clients to discover nearby agents and listings, so staying relevant means adapting to this new search behavior.
Voice search offers unique advantages for real estate professionals:
Real estate is highly location-based, and most voice searches are local. When a website is optimized for voice interface, it can be more easily found by clients looking for nearby properties or agents.
Voice search often captures customers at critical stages of their decision process. Someone asking for “best real estate agents nearby” or “homes for sale in [location]” is likely ready to take action, leading to better-qualified leads.
Voice search content comes in a snippet format at the top of SERPs with your website link below. This increases the visibility of your real estate website. Moreover, asking is more convenient than typing, and people mostly search for local businesses this way. Thus, increasing the chances of generating more traffic than competitors at the bottom are higher.
Those who adopt voice search early can capture more leads and stand out in a crowded market.
Voice search is conversational and often involves specific questions. By optimizing for voice, agents can engage potential clients more naturally, building trust.
By optimizing your real estate website for voice user interface, you can even reach out to people with mobility impairment. To an extent, your audience base increases with the involvement of non-tech-savvy real estate investors too.
Unlike typed searches, voice search tends to use natural language. For example, someone may type “condos Miami” but ask aloud, “What condos are for sale in Miami?” Use full phrases and questions that reflect how people naturally speak. Include “near me” phrases, as many voice searches are based on proximity.
Google My Business (GMB) helps your website show up in local search results, especially in voice search. Ensure your GMB listing is complete, including your address, phone number, and website. Keep it updated with business hours and client reviews, which improves your chances of appearing in voice searches like, “Who’s the best realtor near me?”
Develop content that addresses specific local queries. Write blog posts or pages for each neighborhood you cover, answering common questions like “What’s it like living in [neighborhood]?” or “Best areas to buy a home in [city].” This not only supports your SEO efforts but makes you a go-to resource for local insights.
Most voice searches happen on mobile, so it’s essential that your website is mobile-friendly. Pages should load quickly and be easy to navigate. Google prioritizes mobile-responsive sites, making it easier for your site to appear in local voice searches.
Schema markup is a type of code that helps search engines understand your website’s content better. Adding schema tags to highlight your location, services, and contact information can increase your visibility in search results, especially for local searches. For example, you can use schema to showcase your listings, opening hours, and reviews.
Also, focus on simplifying the review process on your website. This offers you a better user experience and useful information for business success.
Voice search is on the rise, and its growth is set to continue. For the real estate business, this trend offers an exciting opportunity to reach local clients effectively. Local voice search can help realtors boost online visibility, attract targeted clients, and ultimately drive higher-quality leads.
By optimizing for voice search, real estate professionals can become more accessible and trusted in the eyes of potential clients. So, if you’re looking to grow your digital presence, consider consulting a specialized real estate digital marketing service provider, Go Realtor for your help.
Embrace voice search to transform your client outreach and have an edge in today’s digital real estate market.
