Most commercial real estate companies today know that they need a digital presence to promote their listings. An easy-to-find and easy-to-use property website is a great way to expand your visibility, engage with visitors and eventually convert them into prospects. But for that, you would need a modern real estate website with few specific elements. Today we will take a look at a few of the most essential ones.
Basically, it should be a mix of aesthetics and functionality. A lot depends on how your website appears to a visitor; bold colours, a nice layout, and such visual components make your website pleasing to the eyes. But it will be of no use if people find it too hard to navigate so usability is a top priority. Specifically, these seven elements should be absolutely included.
A clean, minimalist layout removes unnecessary elements that clutter your website, ensuring that the design is simple and functional. This way, your visitor is not distracted and your content really stands out. Alongside design elements, this also reduces and consolidates website copy, diverting the user’s attention to vital calls-to-action and driving conversion.
As a realtor, you would of course wish that your visitors and potential clients get to see the most important elements on the website. Reduced menu options help lessen distractions and this means minimum navigation required of the users. They can easily focus on the available content such as property location, amenities offered, and other such pieces of information. If a user finds it difficult to get these crucial details, they will click and abandon the pages which will ultimately push down rankings. And believe us when we say that a lower ranking is something that you would never wish for your brand!
Modern, bold typography is a great choice to deliver marketing messaging. It emphasizes your brand’s name, making the main value propositions stand out. This leaves a lasting impression on the visitor’s mind. You will see that a lot of web designs today use one message to be at the top fold of the website. This hooks first-time visitors in and with substantial context, can change them into leads. A unique font is also vital since it distinguishes your property listings and effectively differentiates them from your competitors.
They can easily help your website get more attention and make a lasting impact. However, it is important that your colour scheme matches the branding that you have done for the property or your brand colours.
Professional imagery adds to the effects as so much of real estate is about how a property looks. Professional photography helps as you would want pictures that do not gloss over the flaws but shows them in a realistic manner. Also, the benefits or the beauties should be highlighted but not overdone. So, full-width images and good-quality pictures give you an edge and make a huge difference in capturing the visitor’s interest.
Location is paramount in real estate. Nowadays, website visitors are used to maps and pins that locate properties and know more about the area it is in. Thus, having an interactive map on your real estate website helps key decisions of your potential investor or tenant, swaying the result in your favour.
Mobile devices are responsible for half of the worldwide traffic so a commercial real estate website needs a clean, user-friendly design that is easy to navigate on multiple devices. So, it will not be an exaggeration if we say that a thoughtful and well-designed real estate website greatly boosts your brand name. And that is precisely what our team at Go Realtors does. We work with you to tell your story in a way that captures people’s attention and keeps them coming back for more!
